Search Engine Optimisation - Frequently Asked Questions
- What is search engine optimisation (SEO)?
- What are the benefits of search engine optimisation (SEO)?
- What is Pay Per Click (Google Adwords & PPC)?
- What are the benefits of Google Adwords & PPC?
- SEO versus PPC: Which is the better option?
- When will I see results from SEO?
- What is a keyword / key phrase?
What is search engine optimisation (SEO)?
SEO is the art of improving website position on search engines for keywords/phrases related to your products or services. With expert online marketing, your website will be better positioned resulting in more traffic and more sales!
Better exposure to potential clients
92% of internet users try Google, Yahoo and MSN first to find a product or service
More click throughs
Up to 60% of people click through on a page 1 or 2 search engine result
Credibility
Most internet users trust orgvanic search engine results over sponsored links
Improved conversion
SEO achieves around 4 times more conversions than paid advertising
Non stop exposure
Top search engine rankings work for your business 24/7.
Great value
Online marketing is 100 times more cost-effective than traditional marketing methods
What is Pay Per Click (Google Adwords & PPC)?
Pay Per Click Advertising is a paid form of search. Ads appear separately to organic search engine results, often at the top or right side of the page. Advertisers pay each time a user clicks through to their website or landing page. Ad position is usually determined by how much you pay for the searched keyword or phrase. Advertisers bid on relevant keywords and phrases to secure optimum ad positioning.
- Generate instant traffic boost.
- Ideal for short-term advertising campaigns
- Flexible, allowing for advertising copy changes
- Keywords and phrases to be edited, activated or pause
SEO versus PPC
Years of online marketing experience have allowed us to define best online marketing practice. Search Engine Optimisation is a clear winner in terms of providing high return on investment, long-lasting results and brand enhancement. The case study below supports this.
A client was preparing to scale back their SEO campaign, feeling it was no longer effective. Rather than act immediately they tracked SEO traffic against their PPC campaign. In one month their website received a total of 5,538 visitors directed from search engines:
- 2,552 visitors came from PPC advertising at a total cost of $2,169.20
- Average cost per PPC visitor $0.87
- Conversion PPC rate 1.4%
- 2,986 visitors came from SEO results at a monthly cost of $495
- Average cost per SEO visitor $0.16
- SEO visitors conversion rate 2.3%
This client is now a firm believer in the power of SEO.
When will I see results from SEO?
Results from SEO activity will be seen quickly and these will continue to improve and grow. As a rule, SEO takes 1 - 3 months to achieve good results and 4 – 12 months for excellent results.
What is a keyword / key phrase?
A keyword/key phrase is what a person may type into a search engine to find a product or service on the web. Most people search for goods and services via Google, Yahoo and MSN. They enter keywords or phrases in the search box and click Search.
Examples of keywords / key phrases when searching for a Doctor might be:
- Medical Clinic
- Medical Doctor
- After Hours Doctor
Got an SEO question that isn’t on this page? Contact WME and ask away!
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